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Designed by the Swiss sports brand On, the

Cloudprime is a pair of sneakers made from carbon

waste based on CleanCloud technology. Once

the carbon monoxide in industrial exhaust gases

is captured, specially selected bacteria naturally

ferment them into liquid ethanol through a

patented process. The ethanol is then dehydrated

to produce ethylene, before being polymerized

to become a versatile and lightweight material

for making shoe foam. For the first time, carbon

emissions are used as a primary raw material.

It’s been a long time since sneakers left the sports

fields to invade the sidewalks. And it is precisely

because they have become life-style that they can

carry a message of environmental responsibility

and be the source of awareness.

Designing them in vegan leather was the first step.

The next one will be more disruptive by using the latest

technological innovations such as those allowing

carbon emissions to be transformed into foam.

It is by rethinking the composition and construction

of sneakers that they will become more durable.

Not only able to leave a footprint on the ground,

but also reduce their carbon footprint...