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At the 2022 fall-winter show “Meta Morphism”

celebrating the 15th birthday of her fashion house,

this summer Dutch designer Iris van Herpen

opened-up our minds when she presented a haute

couture vegan dress made from recycled cocoa

bean shells processed into an entirely organic

bio-polymer. This amazing feat was made possible

thanks to 3D printing and the designer’s penchant

for exploring this technology’s creative possibilities.

The unexpected partner in this innovation was

Magnum Vegan ice creams. The dress was also

decorated with plant-based jewels and draped with

recycled organza.

For a brand or a designer, a modern edge today means

technological innovation and the ability to create by

bringing worlds together, especially worlds that seem

far-removed from each other: real and virtual, past

and present, here and elsewhere and, why not, food

and fashion. It’s an innovation’s ability to astonish

that ensures its impact and buzz. Creativity is great.

Surprise is even greater. Designer Iris van Herpen and

the Magnum Vegan brand understand that. She has

proved her talent by putting brand-new veganism on

the catwalk as a spectacular dress. Magnum Vegan are

joining the fashion world whose boldness and creativity

will surely spill over into its profile. Win-win.