10 26
According to the latest Stylight search report
comparing product prices from over 1,300 online
retailers, eco-responsibility is today one of the main
criteria when people are looking to buy jeans. After
analysis of searches by 160 million buyers in 16
countries in one year, the search engine observed
that searches for “sustainable denim” or “sustainable
jeans” had increased by over 1,000% over the first
seven months of the year compared to the same
period a year ago.
Figures that show the public’s interest in eco-
designed denim, which should encourage brands
to continue their efforts.
People buying jeans are not simply looking for the
latest trend...
