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New “Re” behaviours that require immediate

adoption to help the circular economy become a

reality. Reduce, Reuse, Repair and Recycle are

like four magic wands that can transport us to

tomorrow’s world without having to leave this

one. Simply by changing how we behave.

We are facing increasingly urgent climate issues

and a consumption model that barely hides

how absurd it can be. With the arrival of a new

generation of world citizens who are more aware

and readier to create a new world that matches

their values, everyone knows they must change

their point of view, learn to behave differently

and, most importantly, act now.

Reduce, reuse, repair and recycle represent the

new paths to take to create this brand-new world

we all aspire to. This does not mean giving up the

pleasures of consumerism, nor being crippled by

guilt. On the contrary, it means finding new sources

of pleasure, being even more imaginative and

capable of appreciating things for what they give

us through their very existence.

Let’s leave room for imagination.

Abracadabra! And just like that we have

tomorrow’s world.