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“The Earth is now our only shareholder.”

These provocative words from Yvon Chouinard,

who founded Patagonia nearly 50 years ago, open a

long letter that can be found on the brand’s website.

It announces his donation of the whole company to

organisations that fight global warming and defend

nature (biodiversity, pollution, etc.).

“Instead of extracting value from nature

and turning it into wealth for investors, we will use the

wealth created by Patagonia

to protect nature’s riches, our source. ”