The second-hand market accounted for 7.1% of total consumption volumes in 2023.
The data from the study confirms that second-hand goods are becoming a permanent part of the textile consumption landscape in France. In 2023, 63.5 kt of CHF were sold second-hand, representing 7.1% of total CHF consumption volumes. Another indicator of changing consumer habits is the rate of substitution for new goods, which reaches 31% among buyers of second-hand products.
Towards greater appreciation of second-hand goods
Despite promising momentum, several obstacles continue to slow down the development of the second-hand market:
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Insufficient volumes collected and donated, preventing scaling up
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Deterioration in the perceived quality of the supply and competition between second-hand goods and entry-level goods
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Insufficient sorting capacity and quality
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Second-hand sales standards still significantly underdeveloped
The study calls for a real paradigm shift: it is no longer simply a question of selling second-hand goods, but of building a desirable, structured and massive offering.
This implies:
- Efficient sorting that identifies, classifies, isolates and directs items according to their market value
- A segmented and valued offering that embraces a commercial business model
- A customer experience that is as high-quality as that of new goods