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Pour aller plus loin

All about reuse

“Reuse” means extending the lifespan of textiles and footwear that are no longer worn.

It delays the moment when they turn into waste.

Interested? Read on to find out more!

Reuse in figures (2023*)

7,3

second-hand items purchased per person during the year in France

Over 1/3

Over one-third of people in France have already purchased second-hand articles

31%

of second-hand buyers try to buy used products rather than new ones wherever possible

In other words, it's a booming market!

For a review of the second-hand market in France, click here!

Analysis: What exactly does 'reuse' mean?

Find out more about what happens to the textiles and shoes collected!

Find out more

The purpose of reuse is to give products a second lease of life without transforming them.

 It should be the  first preferred option (for managing waste). Commonly referred to as “second-hand”, reuse aims to extend the lifespan of products through a variety of means.

Resale between private individuals or through brand stores, in used clothes shops, charity stores or via digital platforms... A growing number of options are available to people looking for second-hand articles.

In 2024, 58.6% of textiles and footwear collected and sorted were considered to be suitable for reuse.

WHY SHOULD YOU GET INVOLVED?

There are many good reasons for both brands and consumers to get involved in reuse.

From a consumer standpoint

one-third of people in France bought used articles in 2023, recognising their many advantages, such as:

  • Reducing environmental impact
  • Saving money
  • Discovering unique or high-quality items at low prices
  • Meeting specific needs in a practical and responsible way.

From a brand standpoint

reuse means:

  • Offering an additional service that enhances the customer experience and builds loyalty
  • Responding to growing consumer demand for second-hand products
  • Making a practical commitment to more responsible fashion, going beyond regulatory requirements.

REFASHION & YOU

Are you interested in taking part in trial schemes for reuse?

We are sending out Calls for Projects to extend the lifespan of textiles and footwear and develop reconditioning (cleaning, stain removal, repair).

For more information, click here!

What about collection?

The first step is to sort used clothing and footwear and to develop the collection process in order to give products a second lease of life.

To find out more, click here!

Need help?

For further information:

For any questions, please consult the FAQ or complete the contact form

A dedicated hotline is available Monday to Friday, 9am to 5pm: +33 (0)1 89 16 94 06