13th edition of Refashion Innovation Challenge
Refashion's Innovation Challenge is back for its 13th edition! Find out more about the call for R&D projects and how to apply!
All about repair
Integrating repair is a powerful lever for environmental impact and customer loyalty that shouldn’t be overlooked.
Instead of seeing your products thrown away at the first sign of wear or tear, implement a repair service! This way, you extend their lifespan, significantly reduce your overall carbon footprint, and build long-term customer loyalty. Are you ready to leverage this solution to enhance the value of your offerings over time? We are here to help you structure this approach.
Repair in figures
75%
of French people have already thrown away an item of clothing or a pair of shoes that could have been repaired (IFOP poll for Refashion, 2023). What a waste, right?
80%
80% of French people want to extend the lifespan of their products: 83% of them are willing to have their clothing and footwear repaired than replaced. What if you made it easier for them? (IFOP poll for Refashion, 2023). And you could make it easier for them!
+35%
of items repaired by 2028: this is the target set by the authorities in the specifications applicable to Refashion.
13%
13% of your eco-fee fund the Repair Fund.
REFASHION & YOU
What if we repaired together?
Refashion coordinates the Repair Fund, created by the AGEC Act and funded by your eco-fee. It supports the Repair Bonus and all complementary actions aimed at developing repair services.
Why is repair important? Let’s explain!
Repairing extends the life of textiles and footwer!
Extending a product’s lifespan meets your customers’ expectations and reduces your environmental impact. It also helps prevent unnecessary waste.
Moreover, this approach strengthens your brand’s value proposition.
Benefits for you:
- Position yourself as a commited player in favor of the environment.
- Offer a high-value service to your customers, and help build their loyalty.
- Drive traffic to yourstore or website and increase your revenue.
- Improve your products through analysis of the most frequent repairs.
- Enhance your impact materiality and make it visible!
- Boost your eco-score thanks to the repair incentive criterion.
Enhance your impact materiality and make it visible!
Why include repair in your extra-financial reporting?
- Repair is a key driver of the circular economy. It is a strategic lever for resilient growth,robust extra-financial reporting, and regulatory anticipation.
- Showcase the positive and measurable impact of your products, a crucial criterion for the environmental aspect of double materiality, and seize the opportunity to improve your social performance through job creation in repair-related professions. Meet the growing expectations of consumers, investors and institutions regarding the circular economy.
Strengthen your materiality analysis and align with extra-financial reporting requirements (CSRD, VSME, etc.) on environmental and social aspects.
- On the environmental side, repair service directly impacts the use of virgin resources, product lifespan, and waste generation.
- On the social side, repair service contributes to preserving technical skills, training in repair professions, job creation, and skill development. It also benefits consumers’ purchasing power by offering alternatives to buying new produts.
Repair concretely enhances your sustainability performance with investors and other stakeholders by addressing risks related to obsolescence and dependence on virgin resources.
In practice, we offer you two ways to get started:
Pour aller plus loin
Mandatory Display of the Repair Fund
Decree No. 2024-123 on funds dedicated to financing repair requires you, as a market player, to inform your customers about the existence of a Repair Fund and the amount of associated bonuses. This applies to both physical and digital points of sale in France.
We provide you with a communication kit: here
Need help?
Consumers are ready to act now, so why shouldn't you?
A dedicated hotline is available Monday to Friday, 9am to 5pm: 01 89 16 94 06