Accompanying the consumer to extend textile product life duration

Organise an internal meeting to define a strategy in order to raise awareness among consumers with respect to product care. To be effective, it is important that awareness-raising passes via varied communication channels (labels on the product, communication operations in shops, partnerships...).

Use figured data to allow consumers to understand the impacts of the use and care stages on their textiles.

Example : 14 000 litres of water per year are consumed by washing machines in French households, equating to the equivalent of what we drink over 12 years (Source : ADEME).

Affix care instructions deposited by the COFREET (Comité Français de l'Etiquetage pour l'Entretien des Textiles) as well as the Clevercare logo on the fabric composition label in order to best guide the consumer with respect to product care.

Product care symbols and clevercare.info logo are trademarks, GINETEX and COFREET co-ownership. Their use is reserved for COFREET members, who can put them on their textile products labels and on their communication supports.

On the brand's website, create a space dedicated to product care in order to extend product life duration (wash items less often at lower temperatures, reduce tumble-drying and ironing for example).

On the brand's website, create a shared space where consumers can post their care, repair and upcycling tips. Manage this space (organise challenges for example).

On the brand's website (and on social media), propose repair, upcycling or personalisation tips which are easy to implement.

Begin putting these workshops in place with a test session. If it is successful, the organisation can propose workshops on a more frequent basis, train personnel to oversee them, invest in sewing equipment etc.

Conduct a customer survey to understand which are the most frequent points of wear and tear during product use.

Orient repair advice according to customer survey feedback on brand products.