Communication: making the sorting process simpler in your area

Sorting is the first step towards a more circular economy.

Sorting needs to become a natural habit for users. To accelerate the process, Refashion can provide tools and support your communication initiatives at local level.
Read on to find out more!

It all starts with sorting

As a local authority, you have a key role to play in conveying the right messages around the sorting of used textiles and footwear.

The five fundamental messages below will help you to establish sorting as a natural habit. You can send these messages out through your website, a local sorting guide or any other medium aimed at the general public.

1 Sorting instructions

All clothing, household linen and footwear can be sorted, even if damaged. Items must be clean and dry, placed in a closed bag, with shoes tied in pairs.

2 Refashion signage

Industry logo: this logo should be included with your sorting media to give the industry greater visibility.

3 Drop-off points

Provide the addresses of voluntary drop-off points in your area, or provide a link to the national Refashion map.

Find a collection point near me

4 Destination of the CHF collected

Briefly explain that most textiles will be reused or recycled, depending on their condition.

5 Repair rather than replace

Encourage local people to extend the service life of their clothing and footwear by having them repaired.

Find out more about the Repair Bonus

When you send out these five key messages through your website and/or sorting guide, you become eligible for an annual grant of €1,000 to support your communication activities.

Financial support from Refashion

We can help you implement projects reflecting local requirements through a catalogue of actions available to local authorities.

Our financial support covers five main categories:

One-off collection

To organise occasional collection events in your area.

Initiatives targeting young people

Workshops and events for schools.

Public awareness

Raising public awareness through workshops, stands, street events, etc.

Advertising space

Buying advertising space: billboards, local press, radio, cinema, transport, etc.

Digital communication

Publications on the social media of your local authority.

See the dedicated page to find out more about our support schemes!

A Best Practice Guide is available to acquire a better understanding and help you to find inspiration for new projects.

Why not organise a 4R Fair?

Would you like to turn the spotlight on responsible fashion?

Refashion can provide support for your event with 4R Fairs for: Reduce, Repair, Reuse, Recycle.
This type of fair can play a key role in encouraging greater local mobilisation around the textile industry and its goals.

Contact your Refashion development manager

Ready-to-use resources

All media are available in your extranet

Go to the Extranet

To support you throughout the year, we have put together a range of educational and fun tools for you to use locally.

Refashion Kit for young people

Designed with Bayard for 6-10 year-olds, this all-in-one kit encourages children to adopt good habits: repair, sorting and reuse.

It’s a fun way to find out more about the life cycle of a garment and to build sustainable habits from childhood.

The leaflet “Understanding waste collection”

A clear, accessible document for users that will explain: 

  • the reasons for sorting textiles,
  • the sorting process,
  • and what happens afterwards.

The First Name Saga

This original, offbeat campaign reminds us that used textiles still have a future! The campaign uses personalised visuals to showcase donations.

Creative projects for local deployment

Refashion has co-developed a number of initiatives with local authorities to develop actions at local level and get people involved in sorting:

  • Textile Race
    A fun inter-school challenge to collect as much clothing, household linen and footwear (CHF) as possible.
  • Refashion Challenge
    Repair, customisation and upcycling workshops accessible to everybody.

Ideas in action!

These projects show that it is possible to develop educational and creative initiatives with real  impact.

Watch the video

These projects show that it is possible to develop educational and creative initiatives with real impact.

Contact your Refashion Regional Advisors to work together on what you can do next in your area!
Get in touch

Besoin d’aide ?

Une question ? Un besoin ?

Consultez notre FAQ dédiée ou contactez- nous du lundi au vendredi de 9h à 17h : 

James Bourdon : j.bourdon@refashion.fr

07 88 76 36 72